Lawler, Anthony J. Airliner Models. Marketing Air Travel and Tracing Airliner Evolution through vintage Miniatures

Containing over 800 photographs, this book chronicles the use of professionally made airliner models in the marketing of air travel since 1919. For model collectors, the airliner type, makers name, scale, approximate age and the materials used are detailed for each model illustrated. A short history of significant model-making companies is covered. With the onset of online bookings and the closure of airline offices and travel agents, the use of models is fast vanishing forever. The focus of this book is to preserve this fascinating era when models were a significant marketing tool. To ensure that these models, at least in photographic form, survive as a record for future generations, Anthony Lawler, has spent eight years assembling the information and photographs to complete this book.

With the increase in online bookings and the closure of airline and travel agency offices, the use of models for marketing purposes is disappearing forever. The focus of this book is on preserving this fascinating era when models were an important marketing tool. To ensure that these models survive, at least in photographic form, for future generations, the author has spent eight years compiling information and photographs to complete this book.