This book is a comprehensive study of British propaganda during the First World War from A to Z, covering 26 specific topics. The First World War was a crucial phase in the development of modern propaganda, and Britain's activities were particularly influential. David Monger combines analysis of the latest academic research with discussion of original propaganda sources to offer a critical introduction to the diversity of British propaganda in the First World War. Using topics such as duty and humour, culture and unofficial propaganda, the author shows how the various forms of propaganda were conceived, who was involved in their creation and how they influenced their target audiences, linking all topics from A to Z. Monger's account focuses on individual forms of propaganda, which serve as a starting point for examining broader social and cultural aspects of everyday life in Britain during the war. For example, he links support for the Empire with Britain's self-image on the world stage and at home, and shows how ideas Individual forms of propaganda are at the heart of Monger's account, and each form serves as a starting point for examining broader social and cultural aspects of wartime Britain. By linking support for the Empire to Britain's self-image on the world stage and at home, and by showing how ideas about the British way of life fed into notions of duty and the encouragement of military service, Monger illustrates the ubiquity of British propaganda during the First World War and highlights its dependence on existing socio-cultural factors.